Tailoring in Southeast Asia is vast and world-renowned, although perhaps nowhere as much as Hoi An. Hoi An – a small town in central Vietnam – is known for many beautiful things, among which include a thriving tailor industry. Over 700 tailors reside here, with the trade often existing generations upon generations back within a single family.
If you’ve read any of my other blog posts from Southeast Asia, you’ll know that I am unapologetically suspicious of anything that doesn’t quite stack up. So when I discovered how little it cost to get six items of clothing made at various tailors across town, I was skeptical about the quality of the garments I would be receiving. Yet after doing some research, I was quickly reassured that I would not be sacrificing quality for price. The low prices are attributed to the low cost of living (and consequently wages) in Southeast Asia.
In saying that, you should always be vigilant of tailors that are prepared to rip you off. Despite the cost of tailoring in Southeast Asia being low, there are still those that will try and sell you inferior fabric or overcharge for substandard service. Although I didn’t encounter any tailors that I was unsatisfied with, I have heard from a handful of travellers that there is an outrageous number of tailors who actually do not produce garments in their own shops.
If you are being accompanied by a tour guide, be wary that they may take you to certain tailors regardless of their quality of service simply because they receive a commission. This happened to me thanks to one shady tour guide, but luckily the tailor we ended up at was absolutely superb 👌
So how can you tell which tailor to invest in? Unfortunately, simply consulting TripAdvisor won’t always suffice. Tailors often pay companies to remove negative reviews and replace them with fake positive ones for the sake of improving business. Instead, I recommend engaging in some good old fashioned research. If you have the luxury of time, go exploring and investigate the different tailors on offer in Hoi An. If you have a particular design in mind, keep an eye out for tailors with fabrics to cater to your needs. Not all tailors have an abundance of materials on hand, so if you are looking for something special such as leather or chiffon, it pays to do your homework in advance. Furthermore, inquire about the experience of the tailors. Generally speaking, there is a reliable correlation between years in the industry and service satisfaction.
The Tailoring Process
- You walk into the tailor shop (without a reservation)
- You decide on the design(s) you would like madeA question I often receive is whether you need a preconceived idea in mind of what you would like made. There is no right or wrong answer to this; you can either bring a picture of a garment you would like made or you can collaborate with the tailor to create a design using their ideas. I myself have experimented with each option and have been ecstatic with the results of both (if not more so with the collaborated design).
- Your measurements are recorded with photographs taken if need be
- You will be required to make a deposit on your orderIn my experience, this is typically 50% of the total price. In return, you will receive an itemised receipt as proof of order.
- You will return for your first fitting where you will try on unfinished garments
- The tailor will make chalk marks and/or insert pins where changes need to be made to ensure the clothing is the right sizeThis step may be repeated a number of times depending on how long it takes to get the perfect fit. This generally depends on the difficulty of the design and the fabric used.
- Once the garment(s) are all finished, you will return for the final fittingReaching this final part of the process can take from between a few hours to a few days. When you are satisfied, you will pay what the deposit did not cover and the tailor will package your purchase in plastic sleeves.
Bonus Tips and Tricks
☞ Capitalise on the fact that they are tailors!
So you want an A-line skirt. Fantastic! But why are you traveling halfway across the world to buy one? The whole idea of tailoring is to order something original, so make the most of the opportunity.
☞ Be flexible!
As I mentioned above, not all tailors have the materials you may specifically request. To ensure you will be happy with the final product, endeavour to entertain all ideas and avoid a fixed mindset.
☞ “You scratch my back and I’ll scratch yours”
Cheesy proverb aside, if you are utilising the service of a tailor, it is only fair that you reciprocate. A little positive feedback on Tripadvisor goes a long way for small businesses (if you are satisfied with the experience, of course). This is especially the case as tourists rely on such means to finalise their itinerary. Tailors will also give you their business cards so that you don’t forget their name, and won’t be subtle in their hints for you to leave a good word or two on their social networks.
I visited a variety of different tailors in Hoi An, but perhaps my favourite was Two Ladies. There, I had the most stunning forest-green coat with a satin lining made that makes me feel somewhat like a Tolkien elf. I brought a similar style back home in New Zealand about a year previously on sale, where the original retail price was NZD$900 (approximately USD$630). In Hoi An, I paid around NZD$50 for the new coat (approximately USD$35) and — although I’m no couture expert — I am convinced that the quality of the latter is far superior.
Name: Two Ladies
Location: 71 Tran Hung Dao, Hoi An, Vietnam
Contact: +84 510 3928 123
TripAdvisor: Two Ladies Tailor Shop
Facebook: Two Ladies Tailor
Have you ever visited Hoi An for some unique retail therapy? What tailor(s) would you recommend to future travellers?
All photos sourced from unsplash.com
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